Competitor Intelligence
Know Your Real Rivals
Stop wasting time monitoring every dealer in your region. Our sophisticated rivalry algorithm identifies your actual competitive threats based on inventory overlap, proximity, and activity—not just volume.
The Rivalry Algorithm
Not all competitors are equal. Our algorithm scores rivals based on what actually matters.
Inventory Overlap
How much do you compete for the same buyers? Scores dealers based on matching makes, models, price ranges, and vehicle types in their inventory.
Geographic Proximity
Distance matters. Dealers within 15 miles are weighted more heavily than those 50 miles away. Local competition gets the attention it deserves.
Recent Activity
Active competitors are more dangerous. Recency scoring prioritizes dealers with frequent price changes, new listings, and high turnover.
Track What Matters
Monitor key metrics for each competitor to stay ahead of the game.
Pricing Strategy
See average prices by make/model, pricing vs. CAP, and 24-hour price momentum. Know when competitors are getting aggressive or conservative.
- Average price by category
- Price changes in last 24 hours
- Pricing vs. market average
Inventory Metrics
Monitor total stock count, average days on market, and aged inventory percentage. Understand their inventory velocity and health.
- Total inventory count
- Average days on market
- Aged stock percentage (90+ days)
Replenishment Tracking
See how quickly competitors refresh their inventory. High replenishment means aggressive buying and selling—a sign of an active rival.
- New listings per week
- Vehicles sold per week
- Inventory turnover rate
Trend Analysis
Historical data shows patterns over time. Spot seasonal trends, inventory buildups, and strategic shifts before they impact you.
- 30-day pricing trends
- Inventory level changes
- Activity momentum shifts
How Dealers Use Competitor Intelligence
Real strategies from UK dealers gaining competitive advantage.
React to Market Moves Instantly
"When I see a top rival drop prices by 5% across their BMW inventory in the morning, I know to review our pricing before lunch. Last month this saved us from being undercut on three high-margin units." — Dealer Principal, London
Benchmark Your Performance
"I use competitor DOM and turnover rates as targets. If my top rival averages 32 days on market and I'm at 45, I know I have work to do. It's like having a performance coach built into the platform." — Sales Manager, Bristol
Find Your True Competitors
"I was tracking the wrong dealers. The rivalry score showed me that a dealer 20 miles away with heavy SUV overlap was a bigger threat than the high-volume group next door selling different stock. Changed my whole monitoring strategy." — General Manager, Manchester
Why Rivalry Scoring Changes Everything
Most platforms show you every dealer in your region. That's noise, not intelligence. LotSignals filters for signal.
Without Rivalry Scoring
- •Monitor 50+ dealers manually
- •Miss true competitive threats
- •Waste time on irrelevant competitors
- •React too slowly to market shifts
- •No benchmarking for improvement
With Rivalry Scoring
- •Focus on top 5-10 real rivals
- •Identify threats before they impact you
- •Spend time on what matters
- •Get alerts on competitive moves
- •Benchmark against similar operations
Know your rivals better than they know themselves
See how Competitor Intelligence can give you the edge in your market.